Box Office: ‘Tomorrowland’ Tops Slow Memorial Day Weekend With $32.2 Million
There weren’t as many fireworks at the Memorial Day weekend box office this year as newcomer “Tomorrowland” disappointed with a $32.2 million debut.
“Tomorrowland” had been expected to generate $40 million over the three-day period and $50 million over the four-day stretch. With a $180 million price tag, Disney faces an uphill climb to profitability. Not helping matters, overseas figures were an underwhelming $26.7 million.
“Tomorrowland” appears to have been dinted by middling reviews and an overly secretive marketing campaign that left too many plot details under wraps. The film’s opening weekend crowd was 51% male, with adults making up 61% of ticket-buyers and families comprising 30% of customers. It received a mediocre B CinemaScore, indicating mixed word-of-mouth.
The weekend’s other new wide release, “Poltergeist,” pulled in $23 million from 3,240 locations for the three days and will make roughly $27.7 million for its first four days. The horror remake cost an economical $35 million to produce and was backed by Fox 2000 and Metro-Goldwyn-Mayer.
“Avengers: Age of Ultron” rounded out the top five, with the superhero sequel nabbing $20.9 million and driving its stateside haul to $404.1 million.
Among art house releases, Fox Searchlight’s “Far From the Madding Crowd” expanded from 289 theaters to 865 locations, picking up $2.3 million in the process. The adaptation of Thomas Hardy’s novel has earned $5.4 million.
The overall box office will likely trail last year’s Memorial Day weekend, when “X-Men: Days of Future Past” opened to $90.8 million, by 19%. It also won’t even crack the top ten Memorial Day weekends of all time.
“All it takes is one big movie to power a Memorial Day weekend, and we didn’t have that,” said Paul Dergarabedian, senior media analyst at Rentrak.
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